New World Te Kauwhata is one of the first iterations of a new smaller format supermarket design initiative. This new concept and approach to supermarkets was led by prioritising the human experience and integrating this into the existing New World Fresh philosophy. It recognizes that Aotearoa is changing in both behaviours and expectations of food & grocery retail. Our challenge was to create a world-class supermarket environment and shopping experience that places the Customer at the core of it’s design – a place where upon entering, both staff and customers experience is enhanced as they move through the environment – relaxed and with all the senses engaged and at play.